Picking A Niche Market (View the first article in this series here) By niche market we mean a specialised market. For instance Health is a huge broad market but Dandruff Treatment is a small niche market within Skin Care within Health. If you go on Ebay looking for something by category you will usually start [...]

I am ashamed of myself, fell for the Mobile Monopoly hype! I got caught again and cannot believe it. I have been wondering whether to look into mobile marketing for a while, after all I own and use a smart phone myself and am aware that mobile internet is taking off in a huge way. [...]