Do you want to be successful in your internet marketing business? Well visitors and customers expect a lot and quite rightly, so do not expect to be successful without a professional customer friendly attitude. You need to be building trust with your customers. Its not that difficult, you just need to learn a few basic essentials.

First, when you sell a product or membership, and particularly when you have offered a period of free trial with a refund after say 30 or 60 days, it is essential to ensure that it is easy for a customer to cancel. In many cases the very fact that a customer knows they can cancel without any difficulty will give them confidence to give it a little longer before they make a decision. However I keep coming across marketers (the minority but still too large a percentage) who make life difficult for customers. This is not a good long term strategy.

Most people, and especially anyone using the web, like the idea of not having to phone people to get customer service or to cancel memberships. After all thats what the web is about isn’t it? Lets face it we’re talking about a global market place, it just is not practical to use a phone when you’re dealing with opposite sides of the world, and it certainly is not necessary. Even with offline businesses it is impractical to use the phone as companies ensure you have to wait on the phone, pressing buttons like mad, in order to eventually get hold of a real person, so much easier to try the web first.

What you find is that some marketers have worked out that by making life very slightly more difficult by using phone numbers as the only method of customer service, that they can prolong customers memberships, or ensure less refunds. This may work in the short term but people are not stupid and eventually they will lose confidence in a business that acts in that manner.

It is also not enough to just offer email or support desk cancellation methods, or at least it is better if you can offer a one click cancellation. Having a support desk is excellent for customer service but try to ensure if possible that customers are signed up through services such as clickbank or paypal or similar which offer easy cancellation. If Clickbank is not available (they are a bit choosy I know) then the better PayDotCom is available.

The best internet marketers make life easy for the customer, both with multiple ways of paying and very easy cancellation, plus of course excellent customer service.

To be fair about this, it may be that some marketers may think that offering phone access is giving better service. That only works if it is alongside online access. It is when you are only offered a phone number and if that number is say in the US and the customer is half way round the world (the rest of the world does not have 1 cent a minute international calls unfortunately) then you start to lose customers.

Keep things simple, and understand that any website is global, as soon as it goes online. The easier you make things for your customers and visitors, the more they will trust in your internet marketing business.

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