» Websites http://dave-smith.org Thu, 26 May 2011 06:12:57 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Keep Control Of Your Own Website http://dave-smith.org/keep-control-of-your-own-website/ http://dave-smith.org/keep-control-of-your-own-website/#comments Tue, 02 Mar 2010 20:51:51 +0000 Dave Smith http://dave-smith.org/?p=206 Many people new to internet marketing are tempted to sign up with ready made websites to get them started. This is an excellent way to get going with a business as there is so much to learn about creating your own website that a ready made site makes sense.

However, always make sure it is hosted on your own domain. There are good ready made websites that will help you set this up and it is far better than relying on hosting that someone else controls. There are plenty of good low cost hosting companies though some are more helpful than others.
You may not realise it when you first start but you will need access to your own website within a short time. Otherwise you are dependent on whoever owns the site to upload tracking code for such as Google analytics and Yahoo site search.

If you start a website without control and the site becomes a success it is too late to get control back, you will be stuck with relying on someone else to access the website for you.
Similarly if the website is hosted and controlled by someone else and they go out of business your website is gone. You must keep ultimate control. So find a low cost hosting company that is recommended by someone and has shown to be helpful to new inexperienced website owners.

The best ready made websites come with an admin panel which makes most tasks easy with no html editing required but as it is hosted on your own domain it is still accessible if you need to add code outside the admin panel.

There are numerous ready made solutions, some coming as a completely stocked ebook website, or a ready to go  software website, and others that make it easy to create any type of niche website with an easy way to monetize the site with affiliate links. You must though ensure that you have direct access to the website if you need it. If the site is hosted by someone else but gives you complete access to it (cpanel, ftp access etc) then maybe that will be alright though you still run the risk of the company that owns it going out of business so you need to ensure you can transfer the website to your own domain if you want to at a later date.

Personally I prefer control of the website from day one, and if you need help with setting it up, buy the ready made website from a company that will help you, either at no cost or at a small reasonable cost.

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A sample of good ready made websites is listed below together with a link to the hosting company that is recommended by the producers of these products due to the help with uploading and configuring that the hosting company provides. However you may find other good products online or through recommendations, just make sure that in every case they give you control of your website and you should be fine.

Ebook site

Software site

Automated Website creation

Helpful low cost hosting

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]]> http://dave-smith.org/keep-control-of-your-own-website/feed/ 13 Google Helps the Small Business with – Search Advertising http://dave-smith.org/google-helps-the-small-business-with-search-advertising/ http://dave-smith.org/google-helps-the-small-business-with-search-advertising/#comments Thu, 11 Feb 2010 20:25:04 +0000 socialoomph http://dave-smith.org/google-helps-the-small-business-with-search-advertising/ Google Helps the Small Business with – Search Advertising

Small businesses in competitive parts like catering or flower delivery or photo processing, completely depend on Google’s capacity to be visible wherever it matters. Where “organic” search outcomes (getting on top of search outcomes with no paid placement) is possible, of course, there is nothing really like it; but for the rest of us, Google’s AdWords’ search advertising technique is our only hope of survival. Consider Ketchup Castles, a small twenty-woman operation in the Seattle location, that entirely depends on the high income software programmers in the surrounding place for its local meal -delivery enterprise. The time about Thanksgiving ought to be their highest and most profitable; men and women have Thanksgiving parties, or they would like right Thanksgiving dinner delivered to them, and so on. When enterprise was roaring about Thanksgiving, and they felt that they seriously didn’t demand any more custom at the moment than they had, they thought they could save very a bit with pulling back on their search advertising with AdWords. To men and women who don’t seriously understand how search advertising works, it frequently becomes problematic to comprehend how thoroughly a GoogleAdWords spot makes their company visible to millions of potential customers. Possibly only one in a thousand viewers actually make an order from you; but over millions of views, that adds up.

The small catering enterprise had its hopes pinned on a good Thanksgiving sales. The result on the pullback in its advertising was dramatic; in one day flat, they located that they had practically no orders for the day. As their luck had it, their competitors had figured it the other way around: if their current advertising budget was as useful as it was, they figured, it would be a lot improved if they doubled it. All of this comes out of a lack of some understanding over how the search advertising concept works. Mere casual guesswork no longer gets final results, and managing search ads properly, becomes an MBA-level scale; there in fact are consultancies that help small companies decide on when approach to step up and when to pull back.

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Search engine marketing, the advertising method that AdWords completely dominates is said to be the most effective way to advertise, that man has ever invented. So helpful is it, that it accounts for fully one half of all of Google’s vast revenues. Advertisers say they resent the way they have practically no choice but to deal with Google, and occasionally have filed lawsuits against the corporation for charging as much as it does for every click. With AdWords sales falling off in recent years, Google is in reality trying to help small businesses understand tips on how to plan for and play the AdWords machine. As an example, it helps businesses see how a lot business basically comes their way from every search engine they advertise with on similar advertising applications. Typically, Yahoo and Bing bring in only a fraction of what Google manages.  

The catering company above, has some old Web hands, going through all the information and data that they get from Google to put together a model of what specific places belonging to the city their business most comes from, and what words those distinct citizens in their target demographic are most probably make use of. It soon becomes high science. You can find tools by which they can monitor in real time the kind of traffic they get from Google. Google sells search advertising space by an auction. Advertisers have to use these tools to find out how a lot they can bid for a spot, how many citizens will essentially click on advertisements, thus costing them something, and how many will in fact buy.

Google is obviously on the proper track. Small companies want improved counseling on the way they can use search engine marketing and search advertising. This really is the wave on the future, and the sooner the world is familiar with it, the better it will be for almost everyone.

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